Magnetic Lashes: When Beauty and Tech Collide
We most often talk about technology within the beauty industry when it comes to anti-aging products. Science is constantly trying to find new ways to make us immortally beautiful. But this past week I stumbled upon a completely new way in which technology has stepped in to enhance our beauty obsessions, and I’ve gotta say, I was taken aback.
I was googling “False Eyelashes” to try to find the latest (greatest) brand as I’m a bridesmaid for my best friend’s wedding next month. I figured I’d utilize the bridal party makeup artist to put them on for me, being that I’m so useless at it. But then I noticed a google ad for magnetic eyelashes. The ad claimed that, “This Beauty Trick Has Every Blogger Talking”. Naturally I clicked through.
The webpage was for a company called One Two Cosmetics who have developed what is said to be the world’s first magnetic false lashes. No glue, no mess, just a couple of teeny tiny magnets. The promo page was littered with the logos for almost every fashion magazine and blog you can think of – including Allure, Cosmo, Teen Vogue, Huffington Post, Popsugar, The Zoe Report – claiming that all of them had raved about the lashes (meanwhile, I’m wondering why I’m so behind the times!).
Being the google aficionado that I am, I had to follow some of this through and – credit where it’s due – all of the sites I visited have indeed gushed over these lashes. Known as One Two Lash, Allure even awarded them with a Breakthrough Innovative Beauty Product Award.
But back to technology for a moment. What I love most about this story is that these innovative lashes weren’t developed by some lab scientist. They were invented by a real estate developer, Katy Stoka, who was just as fed up as the rest of us with applying false lashes. Because there was no existing technology to complete her vision, Katy went and designed the required micro-magnetic technology and a new beauty company was born.
How They Work
Back when these blogs were first raving about One Two Lash, it was the only magnetic lash product available. When you look at these falsies closely, you can see that they are really more of a half-lash that sit on the outer corner of your eye, rather than cover your full eyelash. That said, the original version of these lashes seems to look great, not to mention that they’ve won awards.
But One Two Cosmetics has now launched a full coverage style called One Two Cosmetics Full Eyelashes which are exactly that – full-coverage lashes. It seems that they’ve conquered both the problem of magnetic lashes not bending and the problem with all falsies – that they don’t fit every eye shape.
I chose to invest in a pair of these new One Two Cosmetics Full Eyelashes, to see if they measure up to the original lashes.
Application of One Two Full Eyelashes
One Two Cosmetics gives you two ways to apply the lashes. You can do it by hand or use their brand-new applicator tool which is supposed to practically do it for you. I decided to try it the old-fashioned way first, to see if the applicator tool is really necessary, and so I could really get a feel for how it all works.
The idea is that you:
- Place the TOP lash strip (the long strip) on top of your natural lashes, and then hold its outer edge against the outer corner of your eye.
- With your other hand, bring one of the BOTTOM lash strips (there are two bottom strips) underneath your natural top lash so it lines up with the outer edge of the top strip. The magnets should instantly click together, securing that side of your lash.
- Next bring the second BOTTOM lash strip up so it connects to the inner edge of the long lash strip, and click.
- The entire lash should be secured.
After fiddling with this a few times, I realized that it wasn’t quite as easy as it looked to get the lashes lined up perfectly – though it’s still better than glue – so i resorted to the lash tool. The lash tool is like a magnetic clamp that holds each lash piece in place and clicks them altogether onto your lashes as if you’re curling your eyelashes. I’m all for the clamp – it was so much easier!
What About Removing Them?
We all know that magnets don’t like to be pulled apart but if you use your thumb and index finger to gently slide them apart in opposite directions you’ll be surprised how easily they come apart.
I’d say follow these instructions exactly because they cost $69 and you’ll want to get as many uses out of them as possible! You’ll also make them last longer by cleaning off any makeup that may have gotten onto them.
Are Magnetic Lashes Bad for Your Natural Lashes?
One Two Cosmetics Full Eyelashes are made with “luxury-grade fibers” (as are their half-lashes) which they say won’t damage your natural eyelashes.
I’d say that, like with any false lash, it’s up to how you handle your lashes. If you yank too hard, yes, you probably might lose a lash or three. Removing them as per the instructions shouldn’t see any loss of lashes. Certainly, no glue will be ripping them out! They’re also extremely lightweight, even with the magnets, and I didn’t feel any pressure on my natural lashes.
No reviewers that I’ve found have had any bad things to say about negative effects on their lashes.
I’d say give them a go! There’s a 60-day money-back guarantee offered so you really don’t have anything to lose.
You can read more about the new One Two Cosmetics Full Eyelashes over here.